Big Bubbles

This colorful and loud design creates curiosity and tension at first glance—much like a piece of bubble gum about to burst.

Created for Big Bubbles, the design takes up all the free space on the packaging with large, full bubbles. The text crowds the corners of the packaging, focusing even more on the tension of the bubbles crafted with thin, delicate lines. Bright colors were chosen to reflect the flavors of the gum—orange, green, and purple—representing orange, mint, and grape.

The clean yet fun design with loud colors effectively grabs consumers' attention. Although a sugar-free product, this fun design keeps things sweet for bubble gum chewers.

Year: 2021
Sector: Packaging
Skills: Adobe Indesign, Illustrator