Using a natural and trustworthy color palette, the medical brand Cigna was rebranded with the ideas of safety and strength that healthcare needs in mind. The newly crafted logo embodies the essence of “the tree of life” from their previous branding. At the same time, the human figure at the base represents the universal posture of joy and well-being to represent their customers. At the same time, the visual of the sun incorporates enthusiastic and proactive energy into the brand uplifting its overall identity as a whole.

This new visual simplifies their previous icon and levels the saturation, adding energy and power to the brand instead of the previous softer, more muted colors. The font choice is harmoniously synced with the logo, ensuring a positive yet stabilized brand identity.

Year: 2021
Sector: Branding 
Skills: Adobe Indesign, Photoshop