Enuf Proj

This project was initiated by a cosmetic brand that started with the philosophies of “we are already enough just the way we are” and “being happy with enough.” Inspired by those philosophies, simplicity became the foundation of the design.

Black and white packaging kept things simple and pure while drawing the consumers’ eyes to the outline of the product on the package as the primary focus. The packaging copy only included critical product information and eliminated any extra marketing jargon to enforce simplicity while also building consumer trust.

Their target consumer would be someone not looking for a flashy and loud brand but rather humble and quiet. “Being happy with enough” meant their product would slightly elevate one’s natural beauty. This packaging design provides a down-to-earth look and feels that their customers would be searching for.

Year: 2021
Sector: Packaging
Skills: Adobe Indesign, Photoshop