Matter of Impact II

Matter of Impact is an online collection launched by the Rockefeller Foundation, which intends to cast a close eye on a single topic or issue using short visual features, videos, and case studies.

The theme of this collection focuses on issues that are widely discussed and important to society today. These include COVID-19, renewable energy, poverty and hunger, and other essential topics. The project shows the Rockefeller Foundation's ongoing concern and remitting efforts to support our ecological environment and human life on earth.

This project is a visual design for the Matter of Impact, inspired by building blocks. Different theme-related icons with cubes in solid colors form interesting and flexible blocks, adding a sense of color and interest to the rather serious photos in black and white. At the same time, the design portrays to audiences what the specific topic is related to—for example, the cross, cloud-shaped icon, and the column chart indicate this issue is about medical and data themes.

Year: 2021
Sector: visual communication  
Skills: Adobe Indesign, Adobe Illustrator

Art Direct: Ahoy
Designer: Decong Ma